Trends and everything more

Over the past decade, digital marketing has grown in prominence and also expanded to fit in rapidly emerging technological advancements. These developments have caused the very concept of digital marketing to evolve significantly.

From social media content to foundational principles such as branding, packaging, SEO optimization, UX, and much more, a lot has changed how a product or service is presented to its target audience, especially post-pandemic. This has stood true year after year, and 2022 is no different.

Let's look at some digital marketing trends that have gained remarkable traction since the start of this year.

Video Marketing

With social media platforms such as TikTok, Instagram, and YouTube growing more popular than ever, video content is one of the best marketing strategies available right now. Videos are incredibly engaging and more notably, they are very easy to access nowadays.

However, it is essential that video content be mobile-friendly, additionally, note that shorter videos hold more potential with customers as they are simpler to process and information is retained for a longer period of time.

Personalized Messages

Certain marketing tools make it possible for sellers or service providers to create personalized messages for various types of prospective customers. Ads can be tailored to customer preferences, however, it is vital to use caution and avoid appearing one who has invaded a person's privacy.

Micro-moments

Micro-moments work similarly to personalized messages, except they are much more precise. Brief content that works well with a short attention span and answers a question the instant it is asked, where it is asked. Nowadays, clients decide on the go, because of this, it is important to switch out lengthy ads for content that captures a customer's interest in just a few seconds and helps them decide within that interval.

Influencer Marketing

Influencer marketing is a great way to increase the appeal of your product or service. Brands seem more humane and reliable. Consider the individual's audience and followers when choosing someone to represent your brand. Once more, there are several digital marketing tools that can help you aggregate the necessary information when selecting an influencer.

Digital Storytelling

Nowadays, customers aren't just purchasing or a service, identity is an integral part of any brand. Digital storytelling entails communicating your company's principles and history. This helps a brand come across as more authentic.

NFTs and the Metaverse

Discussed repeatedly over the past year, we can describe the Metaverse as a three-dimensional version of the internet that grants users an interactive and immersive experience with the use of augmented reality (AR) as well as virtual reality (VR).

The Metaverse possesses a lot of potential to revolutionize the way we absorb content and interact with the internet. Although there is no concrete framework in place yet, various possibilities for Metaverse marketing are already being explored. Platforms with Metaverse functionality have already emerged.

NFTs‌ provides access to an entirely new range of company-customer interactions. Several brands have created non-fungible tokens centered on their identities, which they either sell or use as rewards/incentives for purchases.

Conclusion

In choosing a digital marketing strategy, ensure that you select the best fit for your brand and keep an eye out for fresh turns in the markets industry. While some trends will continue to profit your business in the long run, others might not be so dynamic.

I know this does not sound fair on a Wednesday morning, but my dear; gbogbo wa la ma je breakfast🤭😊🤗🙃. I know he's still sending you that good morning text, and she is already showing you every sign she's a wife material. Make I burst your head; everything that person is doing now that that's making you feel like you have found the one, na part of the ingredients to make the breakfast sweet🤪🤪🤪.

When we hear the word breakfast, as a typical Nigerian, what come to our mind is heartbreak. It is now so rampant admist us these days that we are always looking forward to the next break up story.

If I start sharing mine gan lasan, you no go wait read am finish. Lol🤗🤭🤣🤣🤣.

But then, this breakfast of a thing, a lot of people are in relationship, getting married and growing old without having a taste of it. Does it mean that the breakfast is not for everybody? Abi breakfast dey different?

The first thing we need to know is that, as individuals, on daily basis, we eat breakfast and we don't even feel the taste until me meet the correct cook that can garnish our specific breakfast. (Don't mind the narcism in the choice of words 😹😹)

The truth is, in every relationship, there are fights and misunderstandings, but a lot of things keeps them going.

In every relationship, three things are key;

1. Honesty

2. Trust

3. Forgiveness

Irriswahrirris 😎😎🤗! Every other thing can be lived with if these three things are in place. If not, you will eat you own breakfast as consistently as you should be taking a balanced diet🤣🤣🤣.

Today is a very busy day for me, so, what do I want to write about? breakfast! Do I want to talk too much about it? No! What do I want to do? I just want to remind you that, that relationship you just enter ehn, if you don't act right with it, your balance diet is just around the corner🌚🌚🌚.

Amen? Now that I have settled the case, back to my exam.🚶🚶🚶🚶

Oya Siri, play me any song by Saheed Osupa🤣🤭🤣

My subject today is; male! I know using the word "never" might make you frown, but when you look at what I want to say critically, you'll also understand it is really what ladies will/might never understand. The life of a guy is as easy and also as complicated, but the best way to describe a guy (borrowing an old phrase) is; guys are forever babies🤗🤗🤗🤭. And just like babies and little children, there are lots and lots of things a guy will do that will forever make you ask the question; what is he thinking?🤣🤣🤣🤭🤭🤣 Funny though, if you try to think about it, you will be the one confused at the end of the day because I'm very sure he would have done something else before you are done thinking sef🤣🤣🤣🤣🤣

Remember plays like crate challenge? hill challenge? hiking? bungee jumping? Or war? Yes, I mean real war where people are shooting real guns at each other🤣🤣🤣🤣. Now answer this question; how many women do you find there? Nah! Don't even give me the feminist story of the society okoto meow meow 🌚🌚🌚. Okay! If the society does restrict anything, it will be joining the army. yeah? What about crate challenge? How many women did you hear died in crate challenge? Mountain climbing nko?🌚🌚🌚 You see the post I'm just making is men do a lot of stupid shiii🤣🤣🤣. For every man, the first rule is; do anything that makes you happy, even if it can/will kill you🤭🤭🤭

Still surprise why they keep telling you there are more female than male? Spoiler alert! That's a lie, there are more male than female (although not all male are men, some are bobrisky, James Brown and so on🤣🤣🤣🤣)

Another funny thing I'll love to touch on is the Bro Code🤭😎😋. I know you've heard a lot about the Bro Code, and trust me it never gets boring. I can write an entire blog post about it, but today I just want to touch one aspect of the bro code.

Rule 106 (wahala for who dey find rule numbers o🤭🤣🤣😋): never ask a Bros name until the holy spirit reveals it🤣🤭. E shock you?🤣😎😋 How do you explain it to a lady that you have been friends with a person for over a year, and you guys chill, play, and vibe but you don't know his name?🤣🤣🤣 Well, thank God for "boss man", "chief", "big man", "my Oga" and so on (you gerrit? If you don't gerrit forget abourrit 🤭🤣🤣).

Let me add another one that's closer to everyone. In an average Nigerian family, the father makes more money, in fact at time he's the only source of income of the family and official ATM of the family. But does it not surprise you that the father doesn't always remember to buy clothes until mommy buys it for him; there is a party; or the PA remembers oga needs new clothes?🤣🤣🤣 Well, that thing is hard to explain sha, make I leave am for una to think about🤣🤣

If I end this blog post without mention Football, I bet my DM will be filled up in 30minutes🤣🤣🤣. But yes, football; the breaker of relationships; the builder of bond; the creator of fun; and the arena of disrespect 🤣🤣🤣🤭. Have you ever been to a game house? The way people talk will shock you.

Warning: if you are a lady, don't follow your boyfriend to a game house (you go dey dull my guy🤭🤣😋).

The way a 21 years old guy tells a 57years old man to shut up will shock you, and that's not the craziest part. The craziest part is that the man is not even angry and he is actively arguing with the boy without an iota of grudge or anger. Is God not wonderful?🤣🤣🤣🤣 Wo, I can continue till tomorrow, but still they are things ladies won't understand 🤭🤣.

Ava Siri, play me "aye aye eniko aye, this is the time of ours" (if you know, you know🤣🤣🤣)

Make I dey go my house😎😋🚶🚶🚶🚶

It's another Monday and thank you for visiting, but before you go, let me give you a kolanut of taboo topics, and this one says; Women don't like other women (if I lie make my stone no done😋🤗🤣🤭). For real for real; women hate other women. Ironically, women are the ones you see showing love to themselves in the open, the slap each other butt, hug tight, call each other girlfriend (I can't even imagine southpaw calling me his boyfriend, I go too beat am walai😏😏😏) but beyond all of those love (abi fake love sef🤣🤣🤣🤭) women just can't stand sight of other women.

Women will will say they can't wear the same clothes to two different event (even including churches) and you'll hear them raise different excuses as to why they can't wear same clothes, chiefly amongst those excuse is the legendary; people will think I don't have other clothes🤣🤣🤣. Hold it right there! Who are the people? As far as I'm concerned as a guy, nobody cares (except others ladies though sha).

I know we love saying; ladies dress up to impress guys. My dear that's a lie, I'm here to tell you; ladies dress up chiefly to show they are better than other ladies. I know this may be confusing to you but trust me, most guys don't even know the difference between your 130k Brazilian hair (abi its Peruvian 🌚🌚🌚😏) and that N3,500 attachment, to most guys, hair na hair🤣🤣🤣. Na why feminism is still one of the most confusing thing to me be that, as much as I understand the whole concept and ideology, I still feel it's a lost cause because even when men start treating you right, you people will still not treat yourselves right. If not tell me why lesbians still dey breakup🤣🤣🤣🤣🤣🤣🤣🤣🤣🤭

Today na Monday and it's supposed to be about starting the week right and you're probably expecting some aspire to Maguire quote Monday motivation. e no dey today until ladies stop showing fake love to their fellow ladies. End of story! Make I drop one small quote for una sha; no matter how large the tomato travels, it can never appoint french senator outside on the rain of February in Lagos(this one sef suppose do you😋😎🤣)

Wussup Siri! Oya play me Peru (Fuji version) by one guy wey I no sabi him name🤭😌

Oya make I go write my exam😌

Changes are the order of nature is the popular saying, well, it is almost entirely true, atleast look at you (that baby that used to run around in panties🤣🤣🤣🤭). But the problem with changes is that while it comes easy for some people, some changed because they had to conform, whereas some don't have any interest in change until they had to be forced to change. The leaders of those in this last group of change are those people cover book on exam (yeah, you read it right😏😏😏).

I expect this to be entirely relatable because these are people you easily find in all classes; primary, secondary, and tertiary institutions. There are always atleast 1 or 2 of them in every class, which in fact you might be the one in your class (but I know you go lie🌚🌚🌚). There are generally 3 categories of student in every exam hall;

Those who know nothing but still won't read before the exam (na people wey sit down beside dem dey suffer am sha😔😔😔)
Those who don't read but always mind their business in the exam hall writing just whatever they know and submitting (even if whatever they know is not in the question, dem go still write am🤣🤣🤣🤭)
Those who read in portion but believe in the power of the squad (if you know you know🤭😋😎)
Those people that know nothing but will still cover book in the exam hall🌚🌚🌚
Those student that always overdo; spiral binding assignment, collecting extra sheet in ordinary test, and covering book in exam hall because they want to be the only one that gets 100/100 (not in OAU sha 🤣🤣🤣)

If you fall to any of the last two groups, then this my writeup today is for you; guy, wetin be your problem?

The war is against failure not your classmates, e dey always pain me because something wey we suppose gather do get A you don use you mumu sense turn am to C for both of us, now I don wear cloth of wickedness; it is either we pass or pass. The funny thing however is that most of this people that covers book during exam no dey ever get better score at the end of the day. You know why? You are just an ordinary human being who will always make mistake (that's our program defect🤷🏾‍♂️🤷🏾‍♂️🤷🏾‍♂️). You know why you can't control your heartbeat or your lungs activities yourself? Because even your own brain don't trust you to keep yourself alive🤣🤣🤣

Exam will come and go, but na only exam wey you pass go go o, shey I kon look like person wey wan re write exams? Guy it is either we both pass or we fail together (fail no even dey part of the option sef😒😒😏).

This is a public service announcement;

If you sabi book and you wan cover book abeg sit atleast 20feet away from me make better person see chance sit down because if you sit down beside me and you cover book, something go do you o (or your book at least).

E be like say I don dey soft, so na wickedness I wan dey do now, and na for people wey wan cover book. Now that we have an understanding; T for Thanks, and even if you forget everything remember F for fayolence.

Hey Siri, play me "wickedness" by Erigga

Make I go drink some more fayolence tea this morning 😌🚶🚶🚶

In Nigeria today, one of the most popular slangs is "you go soon chop breakfast". Well, literally that would have meant food shey? But no, in Nigeria, it means more than that. In fact, it meant disappointment and whether you get money or you no get money; na everybody go chop am🤣😋🤭. If you are familiar with the term, I'm very sure you will be expecting me to talk about heartbreak; spoiler alert! I'm not interested. Rather, today is about all of you going into what you don't understand, and the lord sent me to you; you go soon chop breakfast😒😒😒😏

Ladies and mentlegen, our topic today is crypto. Yes, you read it right, those Bitcoin and Shiba thing that you have been hearing about that's making you think you too can become a billionaire; yes, crypto🌚🌚🌚! I know you've heard a lot about how people made money with Dogecoin, Shiba, and even how Bitcoin went from three thousand dollar in 2020 to sixty thousand dollar in 2021. My dear, you go chop wetin? breakfast! Yunno that same way your friends told you not to go into that relationship but you no listen until you chop breakfast. E be like say breakfast na your hobby🤣🤣🤣🤣

So, for some days now I've been seeing a lot of people going into crypto, all with the mindset of becoming a millionaire. It's good to be optimistic but let me tell you what you probably don't know yet; crypto will fuck you up😒😒😒. Ask from those who bought squid game last week🤣🤣🤣. You can enter the market with 100k and get out with 2k (if you think say I lie, ask those who trade shitcoins🤣🤭😌). No be say I no like you o, but I just wan tell you say you go still chop breakfast, you never chop am no mean say you no go chop😒😏.

No be say I no like you, but I'm just opening your eyes to the reality ni o. You still don't understand what I'm talking about yeah? Oya let me help explain it;

If you don't have any training in trading, you go do wetin? chop breakfast
If you dey trade with 50k wey you suppose use pay house rent omoyami breakfast straight
You wan invest 20k earn 2million? My dear your own go turn brunch.
You dey find coin wey go do 1000% in 2days😏🌚😒? Omo! E be like say no be only breakfast you go chop, you go taste lunch sef o🤣

You sabi the rest, add am😎🤭😌😋

Let me welcome you to the breakfast express, but make I drop some advise sha before your bus bus go start, make e no be like say I dey discourage you. Oya, carry your paper and jot something down;

Learn what trading is all about
Even if you don't know anything, know what to buy and what not to buy, particularly, know when to sell
Understanding the basics of technical analysis can save you a lot
That 1000% you are looking for is only hidden in meme coins and tokens; research everyone you want before you buy it (to prevent maximum tear🤭🤣🤣)

Wo, I don dey tell you too many things, make I dey go🚶🚶🚶🚶

Hey Siri, play me "ajekun iya ni o je" by Dino Melaye😌😌

Abeg let me go and sleep😋😌

PS: I can teach you everything you need to know about crypto trading though. To learn more, click here.

An African adage says; "the day the vulture could not get a dead meat again, it begins to eat it own kins"... Well, I just made that up😊🙃, but you sha get the idea😌. In the tech space in Nigeria (particularly in the area that has to do with gadgets involving phones) the fight between Android user and iPhone users is a fight that may never be settled (ehn ehn na😌😌). Oya let me give you the gist😎😋🤭

I love researching about unnecessary things ( I can use the whole night reading about why the cock crows in the morning 😋😋😋), but till now, I am yet to get to the genesis of the android vs iphone fight. But kámá paró, kámá jalè (wahala for who no understand o😏😏😏), iphone users are unnecessarily too proud🙃🙃😌.

A fast reversal down memory lane, let's talk about 2003 - 2010 na Nokia all of us dey use o, that you people are doing like you already forgot (if you even had any at all), and there was equality in the land; atleast, we all had a common goal and common interest. Whether your daddy na otedola or your mommy na alakija (abi diezani🌚😌), na tegos, sefan, or Waptrick you go download game, and funny enough e no fit pass splinter cell; mortal combat; Tetris; or real football (na bounce and snake some of una dey play sef 🤣🤣🤣). Although, we also had some competition back then between normal phone user and symbian phone users. But it is not any way closer to this one you have today (you gerrit? If you don't gerrit forget abourrit).

Since all of una don dey do oshólè (abi na yahoo una dey call am) now it has easily divided the social class of this land to the iphone users and others (well, we know the others sha🌚🌚🌚). They use to say the first thing people notice in you is your shoe (leemao🤣🤣🤣), spoiler alert; nobody gives a flying fk about your shoe again o (atleast not Nigerian). If you like wear red bottom Louboutin, once they see you holding phone like this, the first thing they look at is the number of camera on your phone... Like; bukky are you whining me? do you know how much I bought this Infinix?😏😏😏

To an average Nigerian lady (make we no talk about those ones) the moment they see an Android phone with you, you are automatically below standard to them. Funny enough, most of this android can buy better iphone o, but e no concern them. You know those who behave like they are not part of this discussion too? Samsung users🌚🌚🌚. Like bros calm down, if you like buy Samsung S90, your phone na still android (no dey do like say you no dey this war)😏😏😏. These things use to annoy me until the day I discovered bitterness is always bought with an iPhone, so now dem don comot for Android users side, na iphone vs iphone now.

The war is now buttoned iPhone vs no button iPhone, face ID vs no face ID, iPhone XR vs XX max 🤣🤣🤣. You know the sweetest news now WhatsApp is now disabled on Iphone 6🤣🤣🤣, so someone using iphone 6 too will be thinking they are using something o🤣🤭🙃. Whereas WhatsApp is still working on Tecno P5 (argue with your Xender video player😌😌🙃). By the way iphone 13 is 1.2million no wonder una no dey talk about am🤣🤭. Please let me start going.

If you are team android please say hi, before those "eaten apple" users showup from SoundCloud 🤣🤣

Siri, play me Dababy 8 figure

Lemme run before dem use my phone do giveaway🤭🤭🤭🤣🤣

Hola amigos! 🤣✌️

Calm down and don't break your teeth, that's just a Spanish word for "hello my friend". Yeah! I started learning Spanish again for the 100th time 🤣🤣🤣

Yes, it's still me again, yes, I know it's a long time but shey you sef dinur miss me ni. I know yahaya bello said he's running for president, and since Davido broke up with Chioma water never carry am go (e shock you?🤣🤣🤣🤣). But damn! You gotta miss me too, because truth be told; I miss y'all.

Okay, I know it's Monday and this is too early, but wo, me I want to talk my mind😊🤭.

So, I took this long break since God knows when, and make I no lie na hustle carry me comot (plus OAU suddenly decided we needed to resume physically 😒😔). But everyday I wake up e dey always do me make I write (for real, if you like yinmu😏😒) because why not;

👉🏾They are auctioning diezani's breast already, ha! Sorry diezani's bra (and for f*k sake that bra fit buy some people local government office)

👉🏾Uncle bubu has used all of us to borrow money from China 😏😒

👉🏾Sun has been misbehaving lately

👉🏾1k cannot even make a pot of soup again (no stress me, na you sabi the kind soup wey you wan cook with 1k😏😏😏)

👉🏾All your friends don dey do yahoo (not my friends though) everybody just dey lie😏😏😏

👉🏾Tinubu is running for president

👉🏾Macaroni of all food is now 350 per pack (like why????)😭😭😭

👉🏾And worst of it all OAU dey give me midterm break during exam.

For this life, if I no go lie you there is no hell again, the fact that you are on earth currently; where bad boy Kim na still president of N. Korea; Joe Biden (🤣🤣🤣🤣) na president of US (if you know you know); and God is still punishing us with the Daura guy in UAR🤭😏😒. Everything has been put together so strategically to make this place hell already. So, you still think there is another hell anywhere? Well, na you sabi o.

Unlike the other many post I have written this is not a cruise (although na still cruise sha🤣🤣🤣) but this Monday no be like any other Monday because it is exactly when I started enjoying the midterm break (atleast that's the name I can think of) that OAU decided to call me back to come and finish what I started😭😭😭. Oya let me tell you what is getting me angry on a Monday morning;

I have 5 exams remaining to become a graduate but I no sabi the course wey I dey do again (I can't even remember the exams I've done and the ones I haven't)

See as I dey like this e be like say na wetin go make me happy I wan dey do now o. I guess it's time to restore factory settings; relax and let the universe run its course.

<h1>Hello world!</h1>

Hey Siri, play me move by badboy Timz

Hey! Welcome back to my blog

Video Marketing

Personalized Messages

Micro-moments

Influencer Marketing

Digital Storytelling

NFTs and the Metaverse

Conclusion

Trendypaw blog

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