By Toba Promise
Over the past decade, digital marketing has grown in prominence and also expanded to fit in rapidly emerging technological advancements. These developments have caused the very concept of digital marketing to evolve significantly.
From social media content to foundational principles such as branding, packaging, SEO optimization, UX, and much more, a lot has changed how a product or service is presented to its target audience, especially post-pandemic. This has stood true year after year, and 2022 is no different.
Let's look at some digital marketing trends that have gained remarkable traction since the start of this year.
Video Marketing
With social media platforms such as TikTok, Instagram, and YouTube growing more popular than ever, video content is one of the best marketing strategies available right now. Videos are incredibly engaging and more notably, they are very easy to access nowadays.
However, it is essential that video content be mobile-friendly, additionally, note that shorter videos hold more potential with customers as they are simpler to process and information is retained for a longer period of time.
Personalized Messages
Certain marketing tools make it possible for sellers or service providers to create personalized messages for various types of prospective customers. Ads can be tailored to customer preferences, however, it is vital to use caution and avoid appearing one who has invaded a person's privacy.
Micro-moments
Micro-moments work similarly to personalized messages, except they are much more precise. Brief content that works well with a short attention span and answers a question the instant it is asked, where it is asked. Nowadays, clients decide on the go, because of this, it is important to switch out lengthy ads for content that captures a customer's interest in just a few seconds and helps them decide within that interval.
Influencer Marketing
Influencer marketing is a great way to increase the appeal of your product or service. Brands seem more humane and reliable. Consider the individual's audience and followers when choosing someone to represent your brand. Once more, there are several digital marketing tools that can help you aggregate the necessary information when selecting an influencer.
Digital Storytelling
Nowadays, customers aren't just purchasing or a service, identity is an integral part of any brand. Digital storytelling entails communicating your company's principles and history. This helps a brand come across as more authentic.
NFTs and the Metaverse
Discussed repeatedly over the past year, we can describe the Metaverse as a three-dimensional version of the internet that grants users an interactive and immersive experience with the use of augmented reality (AR) as well as virtual reality (VR).
The Metaverse possesses a lot of potential to revolutionize the way we absorb content and interact with the internet. Although there is no concrete framework in place yet, various possibilities for Metaverse marketing are already being explored. Platforms with Metaverse functionality have already emerged.
NFTs provides access to an entirely new range of company-customer interactions. Several brands have created non-fungible tokens centered on their identities, which they either sell or use as rewards/incentives for purchases.
Conclusion
In choosing a digital marketing strategy, ensure that you select the best fit for your brand and keep an eye out for fresh turns in the markets industry. While some trends will continue to profit your business in the long run, others might not be so dynamic.